Technical Papers
Title: Managerial Overview of Conjoint Analysis Description: Conjoint analysis has become the most popular and useful way to measure respondents' preferences for simple to complex offerings and predict market choices. This article is taken from Chapter 1 of Getting Started with Conjoint Analysis, a book written by Sawtooth Software president Bryan Orme. It provides a non-technical managerial overview of the technique. It describes the history of the method, the various flavors, its practical uses, and recent developments that have made conjoint analysis even more powerful.Download: |
 Applied methodologiesTechnical papers |
#01
International Market Research Agency
#01 "In terms of conducting interviews the moderator of SKIM was excellent, very thorough, quick to understand our goals, flexible and conscientious."
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