Technical Papers
Title: CVA Description: " Conjoint Value Analysis" (CVA) is a PC-based software system for full-profile conjoint analysis. CVA fits within our SMRT suite of conjoint analysis tools. CVA interviews can be conducted using the software\'s built-in Windows interviewing program or data can be gathered using a paper-and-pencil approach or through a Web-based survey administered by our SSI Web System. CVA can be used to manage all aspects of card-sort (single-concept) or pairwise comparison conjoint studies. This paper provides a description and technical details of CVA.Download: |
 Applied methodologiesTechnical papers |
#01
Product manager, Pharmaceutical Company
#01 "The team walked out of SKIM's presentation
session with an exact understanding of what
needed to be done to improve the product's
design"
|
Download this technical paper