Technical Papers
Title: Commercial Use of Conjoint Analysis in Europe: Results and Critical Reflections Description: This paper reports on an industry survey of 159 commercial research agencies in Europe regarding their use of conjoint analysis during the period July 1986 through June 1991. ACA is shown to be the most popular conjoint software in Europe. The authors (Wittink, Vriens, and Burhenne) provide an excellent discussion of general conjoint issues, and provide insight regarding the industry\'s adoption of this popular technique.Download: |
 Applied methodologiesTechnical papers |
#02
Market researcher, research agency United Kingdom
#02 "This is such an improvement over the non-
Sawtooth conjoint software I have used in the
past. If only I had discovered it earlier,
trade-off research would have been a lot better."
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