Technical Papers

Title: CBC Advanced Design Module

Description:

Some CBC projects do not fit the traditional mold (full-profile, common attributes, limited attributes and levels). The Advanced Design Module for CBC gives the researcher additional capabilities:

Alternative-specific plans

Partial-profile interviewing format

Capacity extended to 30 attributes

Capacity extended to 254 levels per attribute, and 100 concepts per task (CBC/Web only)

Shelf-facing display (CBC/Web only)

This paper covers the intuition and quantitative concepts behind these more advanced approaches. With the Advanced Design Module, researchers are better equipped to handle a variety of challenging requests and modeling opportunities.

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Applied methodologies

Technical papers

#03

Professor, University in Germany

#03 "I was quite amazed by the difference between the regular CBC output and the part-worths after I had run CBC/HB. Seems respondent heterogeneity is really captured now!"