Technical Papers
Title: Accuracy of Utility Estimation in ACA Description: Results from a Monte Carlo simulation are reported showing that ACA\'s estimation technique is unbiased. The accuracy of utility estimation under various questionnaire conditions (e.g. 2 attributes vs. 5 attributes in the pairs section) is shown. The research concludes that ACA is accurate at estimating respondents\' utilities, provided they respond consistently.Download: |
 Applied methodologiesTechnical papers |
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Telecom provider
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