Technical Papers
Title: History of ACA Description: In this paper, Rich Johnson, Sawtooth Software\'s founder, recounts the history of Adaptive Conjoint Analysis (ACA). He traces its development and theoretical roots from the early trade-off matrices through today\'s current software solution. This paper, originally presented at the 2001 Sawtooth Software Conference, is an excellent primer on the theory and mechanics of Adaptive Conjoint Analysis.Download: |
 Applied methodologiesTechnical papers |
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