Technical Papers
Title: ACA Description: "Adaptive Conjoint Analysis" (ACA) is PC-based software for conjoint (trade-off) analysis. The term "adaptive" refers to the fact that the computer-administered interview is customized for each respondent. Data are analyzed as the interview progresses, and we choose questions likely to reveal the most about the respondent\'s values in the shortest time. ACA is an excellent alternative to full-profile conjoint when you have a large number of attributes. This paper provides a description of the adaptive technique, including technical details.Download: |
 Applied methodologiesTechnical papers |
#02
Multinational Research Agency
#02 "I've been listening in on your discussions and I'm really impressed with the feedback and solutions
you've been giving us. "
|
Download this technical paper