|
Knowledge Center
Applied Methodologies Index
| Conjoint Articles
and Papers |
Solutions used |
SKIM Division |
Authors |
| ValueCreator Pricing |
Choice-based conjoint, ValueCreator |
Consumer Packaged Goods |
Bianca Heiszwolf, Dirk Huisman |
| ValueCreator Segmentation |
Choice-based conjoint, ValueCreator |
Consumer Packaged Goods |
Dirk Huisman
|
| Positioning Research in Automotive Industries |
Choice-based conjoint, Laddering |
Automotives |
Dirk Huisman |
| In-depth Quantitative Research: detailed and insightful information
from indivual respondents in large sample surveys |
Conjoint analysis, laddering |
Healthcare |
Lisa Heideman |
| Volume Budget Trade-off methodology: Estimating willingness
to spend |
VBT |
Durables&ICT |
Maureen Bannink, Jürgen Warnecke |
| Feature Value Modelling |
Choice-based conjoint, FVM |
DurablesICT |
Maureen Bannink, Jürgen Warnecke
|
| Beyond the Hype: Managing Expectations |
VBT. FVM |
Durables&ICT |
Jürgen Warnecke, Annica Towliat (Sony Ericsson) |
| Estimating the potential for a UMTS-related service, A researcher's
dream or Nightmare |
FVM, laddering |
Durables&ICT |
Marco Hoogerbrugge, Dirk Huisman |
| The convergence of mobility and media. Mobile Technology
for the right reasons |
Laddering |
Durables&ICT |
Jürgen Warnecke, Jonas Selén and Susanna Lewis (Ericsson
consumerlab) |
| Simulate to create a winner (optimising the design, positioning
and launch strategies) |
Choice-based conjoint |
- |
Dirk Huisman |
| Using Conjoint analysis to model pricing strategies and develop
the most competitive product |
CBCChoice-based conjoint |
- |
Dirk Huisman |
| Differences between Latent Class and Individual Choice Estimation |
Choice-based conjoint, ICE, Latent Class |
- |
Marco Hoogerbrugge |
| Other Articles & Papers |
Solutions used |
SKIM Division |
Authors |
| In Retrospect..Lessons learned. How market research can add
more value |
- |
All |
Dirk Huisman |
| Emotional Information in Strategic Decisions |
Laddering |
Automotives |
Lucile Rameckers, Frank Parisi (Toyota Europe)
|
| Bridge over troubled water-From patients reality to clinical
reality |
miscellaneous |
Healthcare |
Dirk Huisman |
| The Future of Global Healthcare Marketing |
miscellaneous |
Healthcare |
Dirk Huisman |
| The state of the art of internet research |
- |
Healthcare |
Dirk Huisman |
| Is your communication strategy effective? |
laddering |
automotives |
Lucile Rameckers, Maureen Arink |
|
|
 Applied methodologies
Technical papers
|
Market researcher, international research agency
#01 "Creating a nice-looking, integral questionnaire
becomes a walk in the park. Using lists and skips, it is very powerful at the same time."
|
