Training Schedule

The training sessions will be held on Monday 26 May and Tuesday 27 May.

To register for this event, please download our "paper" registration form and fax it to us at +31-10-2823515

We offer training sessions at 3 levels: beginner, intermediate and advanced.

The beginner training sessions are:

Introduction to Conjoint Methodologies (CBC/ACA/CVA)
Introduction to Means-End Chain Analysis, Laddering and SOAP
Introduction to MaxDiff / Method of Paired Comparisons
Introduction to Market Simulations & Building an Excel Simulator

The intermediate training sessions are:

Stated and Derived Importance Measurements & Forecasting / Monte Carlo simulation
Intermediate CBC
CiW Questionnaire Building
Statistical Techniques for Marketing Researchers

The advanced training sessions are:

Representing Conjoint to your client & "Build-Your-Own"; respondent input conjoint
Advanced Scripting with JavaScript and Perl
Market Segmentation
Beyond the basics with CBC/HB and HB-Reg

The schedule has been put together in such a way that it is possible to follow all session at the same level.

Monday May 26, 2008
This day is split in a morning and an afternoon session. Each session consists of 3 parallel training classes. For each session you can choose one training:

Morning session (9:00 - 13:00)

Afternoon session (14:00 - 18:00)

Tuesday May 27, 2008
This day is split in a morning and an afternoon session. Each session consists of 3 parallel training classes. For each session you can choose one training:

Morning session (9:00 - 13:00)

Afternoon session (14:00 - 18:00)

training schedule

training descriptions

conference content

registration

download section

Contact

T: +31 - 10 - 28 23 500
F: +31 - 10 - 28 23 515
E: software@skimgroup.com

#03

Professor, University in Germany

#03 "I was quite amazed by the difference between the regular CBC output and the part-worths after I had run CBC/HB. Seems respondent heterogeneity is really captured now!"