Representing Conjoint & Build Your Own

Frank Berkers, SKIM

This session covers two 2 hour tutorials.

Selling Conjoint : conjoint sometimes is perceived a specialist method that requires deep understanding of both the researcher and the client. That need not be! This tutorial covers a brief overview of the methods, and their benefits and pitfalls related to conjoint projects. Also, presentation techniques and comparisons with alternative methodologies are discussed. A basic understanding of conjoint is advisable.

Build Your Own : the technique where we ask respondents to compose their ideal product (e.g. Dell computers), given budget constraints, is called for in specific research. This workshop will give you a peek into how this method can be implemented and analyzed and eventually turned into a simulator. Basic understanding of survey authoring and analysis is advisable.