Intermediate CBC

Bryan Orme, Sawtooth Software, Inc.
This course assumes you are already comfortable with the essentials of CBC, and that you've already run a few CBC projects. We'll discuss critical issues that you face as you reach to the next level in your capacity as a CBC designer and analyst.

- Dealing with prohibitions: design testing, collapsing attributes, and alternative-specific designs.
- The four "random" design strategies. Characteristics of good designs, and selecting the best design for your study aims.
- Suggestions for analysis: Counts through HB.
- Interactions, worry about them or not? A practical approach to investigating and modeling interactions.
- The thorny issues: number of levels effect, constant-sum vs. discrete choice, partial-profile vs. full-profile
- A peek at the next level: customized CBC layouts (the flexibility and power of alternative-based discrete choice designs), adaptive CBC.

This course heavily leverages the CBC/Web system, but attendees will not be using the software in class. The presentation is designed as lecture, with time for classroom discussion and questions.