> SKIM event 2008

In(ter)dependent Researchers: Working Towards Symbiosis

- Training & Conference -

On 26, 27 and 28 May 2008 we organize our annual SKIM Training & Conference Event in the Hilton Barcelona hotel, Spain, in cooperation with Sawtooth Software.

Our annual event will, as usual, cover 2 days of workshops and 1 conference day.

The training sessions include theory and practice sessions aimed at both the beginner and the advanced user alike. By means of a 3-way parallel session system, you will be able to configure and attend a personal mix.

The training event will include the following subjects:

Introduction to Conjoint Methodologies (CBC/ACA/CVA)
Introduction to Means-End Chain Analysis, Laddering and SOAP
Introduction to MaxDiff / Method of Paired Comparisons
Introduction to Market Simulations & Building an Excel Simulator
Stated and Derived Importance Measurements & Forecasting / Monte Carlo simulation
Intermediate CBC
CiW Questionnaire Building
Statistical Techniques for Marketing Researchers
Representing Conjoint to your client & "Build-Your-Own"; respondent input conjoint
Advanced Scripting with JavaScript and Perl
Market Segmentation
Beyond the basics with CBC/HB and HB-Reg

The instructors for these training sessions are:

Frank Berkers, SKIM Software
Lennaert Goris, SKIM Software
Eva Kulla, SKIM Anaytical
Bryan Orme, Sawtooth Software, Inc.
Chris King, Sawtooth Software, Inc.
John Howel, Sawtooth Software, Inc.
Jon Pinnell, President, MarketVision Research
Norbert Wirth, MarketTools

The conference day features presentations on various market research topics, displaying the latest trends and developments.

The conference and training events are targeted at industry professionals and research users alike, irrespective of whether you are a current Sawtooth Software user.

To register for the annual Training Event and/or the Conference, please complete the application form.

This event will be held in the Hilton Barcelona Hotel, Diagonal, 589-591, 08014 Barcelona Spain.

We have negotiated a special room rate of €205 for a single room and €245 for a double room. Breakfast is included in room price.
Please note that we have reserved a block of rooms for a special price until April 10! After this date we can no longer guarantee a discounted room in the Hilton Barcelona Hotel.

To make your room reservations, just go to the SKIM section at the Hilton reservation website.

Do you have questions regarding the training or the conference? Do you require assistance on composing the most effective program to suit your needs and know-how?

Please do not hesitate to contact Kirsten Pijpers at software@skimgroup.com or tel. +31-(0)10-282 3500!

training schedule

training descriptions

conference content

registration

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Contact

T: +31 - 10 - 28 23 500
F: +31 - 10 - 28 23 515
E: software@skimgroup.com

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