Conference content

Bryan Orme (Sawtooth Software)
Recent Methodological Developments: Cluster Ensemble Analysis and Adaptive CBC

Peter Kurz (TNS - Infratest Forschung GmbH)
A comparison between Discrete Choice Models based on virtual shelves and flat shelf layouts.

Fabien Craignou (Repères) and Lionel Jouffe (BAYESIA)
Bayesian Networks as a new tool for Consumer Typology

Matthias Tien (Ipsos GmbH)
Facing new realities; an innovative approach to line optimisation

Joe Rieder and Jason Lee (Bain & Company, Inc.)
Emperical exploration of alternative solutions for Latent Class Clustering on MaxDiff survey data

Markku Kallio and Merja Halme (Helsinki School of Economics)
Estimating CBC individual utilities via Convex Penalty Minimization

Leonhard Kehl (Kehl Pricing Research & Consulting)
Menu-Choice-Conjoint

Richard Batsell (Rice University) and Keith Chrzan (Maritz Research)
Experience with applications of the elimination by aspects model to real data from real market

Urszula Jones, Jing Yeh, and Curtis Frazier (Millward Brown USA)
Creating designs around irrelevant levels

Stefan Binner (bms marketing research + strategy) and Leonhard Kehl (Kehl Pricing Research & Consulting)
The 4.99 Problem: How to approach psychological price barriers in Conjoint Analysis

Norbert Wirth and Michael Conklin (Market Tools)
Price threshold detection and evaluation in Discrete Choice Models

Miguel Teixidor (Coca Cola Spain) and Julián Sánchez Montenegro (Quinao Consultores)
Continuous Choice Modelling

Marco Hoogerbrugge (SKIM)
Problems with (P&G) simulators; The “Marcowhy” question

Ben Fleming - Wiliams (kae)
Quantifying the impact of an optimised customer experience

Saul Dobney (dobney.com market research and choice consultancy)
Hidden returns from trade-off studies