Europe
Benoît Gouhier
Senior Project Manager
Consumer Health
Based in the Rotterdam office
+31 10 282 3535
Americas
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Optimize your innovation pipeline
Define, optimize and forecast the potential of your health and beauty products
Define innovation opportunities by uncovering consumers’ needs and desired benefits. Make a meaningful and actionable segmentation of your market and focus on the most appealing and relevant target groups. Discover, compare and select the optimal product features which will enhance consumer satisfaction. Forecast how much your (new) product will impact your sales and the performance of your existing portfolio.
Want to know more? Don't hesitate to give us a call or drop an email!
Our consumer health expertise areas
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Pricing and forecasting
How much can you ask for your health product to encourage sustained usage? What will be the impact of your Rx-to-OTC switch on the choice for your drug?
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Product messaging
What messages will convince healthcare professionals to recommend your product and consumers to pay for it? Which health claim resonates better with your consumers: should you focus on ingredients or on health benefits?
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New product development
Which vehicle should you choose to drive consumer choice for your new health product: a drink, powder or a capsule? Is your health benefit perceived as clinically relevant next to currently available options?
Expertise in OTC drugs
Bridging our knowledge from CPG and pharmaceutical markets, we provide marketing research solutions specifically designed for supporting you in OTC drugs marketing strategies.
Marketing challenges
medical nutrition
Medical nutrition is not yet perceived as an obvious solution to treat diseases. Hence, marketing these products is challenging.