Whether it is in an upstream product innovation process or if it is to support product line maintenance and identify opportunities for consumer upgrades, sometimes you need an efficient tool to select and screen among potential product characteristics and assess the price that these new features command.The most efficient way to select and screen product characteristics and assess the consumer’s willingness to pay.

SKIM | Product Optimizer is just that: it helps you determine feature value, it can be used as a screening tool, and it gives a clear indication of the consumer’s Willingness to Pay for a feature in the context of your product line.

With our Product Optimizer we take apart the “whole” product to look at the pieces – i.e., the product features (or characteristics), and their tradeoff against retail price. Through a holistic measurement of perceived product value, we understand how consumers appreciate and value existing and new product features in the context of your brand and product portfolio. This information is then used to help you build a portfolio consisting of different product – feature combinations. And we can help positioning them at various price points, addressing the needs of different consumer segments or retail channels.

In addition, SKIM is also your partner to best articulate the benefits of your product features. Even in the most technical and industrial markets, we have a great track record of finding language that best expresses feature value and maximize market uptake and willingness to pay.

Using SKIM | Product Optimizer you can:

• Determine the value of existing and new product characteristics
• Screen and select among product feature ideas that add most value to the consumer
• Optimize the language to best articulate the feature’s benefits
• Convert feature value into a Willingness to Pay for a product including this feature
• Discover the optimal configuration(s) of features in a single product, addressing the needs of one or more consumer segments
• Discover the optimal configuration of products in a portfolio to maximize consumer reach.

Want to know more? Don't hesitate to give us a call or drop an email!