
Kirsten Pijpers
Marketing & Sales Coordinator
Research Services & Software
Based in the Rotterdam office
+31 10 282 3500
Composite Product Mapping (CPM)
Composite Product Mapping (CPM) is a method for analyzing data about respondent perceptions and preferences to produce a "product map." A product map is a graphic representation of the ways people perceive products in terms of underlying attributes, as well as an aid in understanding their preferences.
CPM Specifications
- Three system sizes to choose from: 10 products/15 attributes; 30 products/50 attributes; 90 products/90 attributes
- Three mapping methods included: discriminant analysis; composite ideal vector; composite ideal point
- Accepts data in text-only formats
- Saves graphics in .jpg format
System Requirements
N/AServer Requirements
N/A
- Sawtooth products
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Popular products
- SSI Web (platform)
- Choice Based Conjoint (CBC)
- Adaptive CBC (ACBC)
- MaxDiff
- CBC/HB Hierarchical BayesExpected soon:
- SSI Web v8
- Menu-Based Choice (MBC) - Sawtooth papers
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- Sawtooth Technical Papers
- General Conjoint Analysis
- Choice-based Conjoint
- Adapt. Choice-based Conjoint
- Adapt. Conjoint Analysis
- MaxDiff Scaling
- Menu-Based Choice Papers
- Market Simulation
- Clustering & Cluster Ensemble
- Hierarchical Bayes Estimation
- Perceptual Mapping
- Past Sawtooth Conference Proceedings - Research Services
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- Conjoint design generation
- Custom Excel Simulators
- Scripting - Downloads
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Platforms
- SSI Web
- SSI Web CAPI
- SMRTComponents
- CBC/HB
- ACA/HB
- Latent Class
- HB-Reg
- MaxDiff Designer
- CCEA - Order information

