Composite Product Mapping (CPM)

Composite Product Mapping (CPM) is a method for analyzing data about respondent perceptions and preferences to produce a "product map." A product map is a graphic representation of the ways people perceive products in terms of underlying attributes, as well as an aid in understanding their preferences.

 

Read more about Composite Product Mapping methodology or download the CPM Technical Paper.

CPM Specifications:

  • Three system sizes to choose from: 10 products/15 attributes; 30 products/50 attributes; 90 products/90 attributes
  • Three mapping methods included: discriminant analysis; composite ideal vector; composite ideal point
  • Accepts data in text-only formats
  • Saves graphics in .jpg format

System Requirements

CPM is designed to run on Microsoft Windows 2000/Windows XP/Windows 2003 operating systems. It requires the Microsoft .NET framework.