Composite Product Mapping (CPM)

Composite Product Mapping (CPM) is a method for analyzing data about respondent perceptions and preferences to produce a "product map." A product map is a graphic representation of the ways people perceive products in terms of underlying attributes, as well as an aid in understanding their preferences.

CPM Specifications

• Three system sizes to choose from: 10 products/15 attributes; 30 products/50 attributes; 90 products/90 attributes
• Three mapping methods included: discriminant analysis; composite ideal vector; composite ideal point
• Accepts data in text-only formats
• Saves graphics in .jpg format

System Requirements

Server Requirements

N/A