Based in the Geneva office
+31 10 282 3535
Juan Andrés Tello
Director Consumer Americas
Based in the New York office
+1 201 963 8430
Great answers for consumer health businesses
Advanced market research solutions for medical nutrition, functional foods, OTC drugs and cosmeceuticals.
More and more, consumers are taking a leading role and interest in managing their own health and physical appearance. Yet, healthcare professionals often have an important role in guiding and comforting them in their health choice.
Bridging our knowledge from both the consumer and healthcare markets, we provide marketing research solutions specifically designed for supporting consumer and pharmaceutical companies in their marketing strategies.
Our consumer health areas of expertise
Pricing and forecasting
How much can you ask for your health product to encourage sustained usage? What will be the impact of your Rx-to-OTC switch on the choice for your drug?
What messages will convince healthcare professionals to recommend your product and consumers to pay for it? Which health claim resonates better with your consumers: should you focus on ingredients or on health benefits?
New product development
Which vehicle should you choose to drive consumer choice for your new health product: a drink, powder or a capsule? Is your health benefit perceived as clinically relevant next to currently available options?
Medical nutrition is not yet perceived as an obvious solution to treat diseases. Hence, marketing these products is challenging.
Expertise in OTC drugs
Bridging our knowledge from CPG and pharmaceutical markets, we provide marketing research solutions designed to support you in OTC drugs marketing strategies.