Great answers for consumer health businesses

Advanced market research solutions for markets including OTC drugs, functional foods and cosmeceuticals

How can your brand win the value equation in drug stores, mass retailers and pharmacies? Which vehicle should you choose to drive consumer choice for your health and well-being product: a drink, a food product or a lozenge? Which health claim resonates better with your consumers: should you focus on ingredients or on health benefits?

More and more, consumers are taking a leading role and interest in managing their own health and physical appearance. SKIM's consumer health team has vast experience in supporting consumer and pharmaceutical companies in defining their marketing strategies. Bridging our knowledge from both markets, we provide marketing solutions specifically for the consumer health area.