Global Business Director
Based in the Rotterdam office
+31 10 282 3551
Juan Andrés Tello
Based in the San José (CR) office
+1 201 349 2522
Great answers for consumer businesses
SKIM's consumer market experts have years of experience in answering strategically relevant business questions from multinational companies and global consumer brands alike, such as Procter & Gamble, Unilever, Nestlé and Philips.
To our clients we are a leader in advanced research methods. Combined with our business acumen, we are the people to turn to when insight matters. What's the optimal price architecture for your brand and product portfolio? Have you got your pricing right to set for a strong portfolio - financially, tactically and strategically?
How to make your communication efforts stand out from the crowd? What product claims to use to attract the consumer's attention, drive trial and boost our sales?
How to optimally build your product portfolio? What product characteristics are needed to have, which are nice to have? How much are consumers willing to pay for your products, services and features?
Our consumer areas of expertise
Optimize your portfolio pricing structure
Improve your sales and profitability by leveraging price, pack size and promotions.
Develop a winning product claim
Find the claim that best communicates the unique benefits of your product.
Optimize your innovation pipeline
Discover, evaluate and select product characteristics to optimize value to the consumer.