Europe
Benoît Gouhier
Senior Project Manager
Consumer Health
Based in the Rotterdam office
+31 10 282 3535
Americas
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Communicate health benefits effectively
Optimize your brand or product communication, benefits statements and claim strategy. Understand what is the most appealing message regarding your products. Analyze if different groups of consumers react differently to claims.
Use our screening and optimization tools to understand and optimize the most intricate details of your product benefits and claims.
Want to know more? Don't hesitate to give us a call or drop an email!
Our consumer health expertise areas
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Pricing and forecasting
How much can you ask for your health product to encourage sustained usage? What will be the impact of your Rx-to-OTC switch on the choice for your drug?
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Product messaging
What messages will convince healthcare professionals to recommend your product and consumers to pay for it? Which health claim resonates better with your consumers: should you focus on ingredients or on health benefits?
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New product development
Which vehicle should you choose to drive consumer choice for your new health product: a drink, powder or a capsule? Is your health benefit perceived as clinically relevant next to currently available options?
Expertise in OTC drugs
Bridging our knowledge from CPG and pharmaceutical markets, we provide marketing research solutions specifically designed for supporting you in OTC drugs marketing strategies.
Marketing challenges
medical nutrition
Medical nutrition is not yet perceived as an obvious solution to treat diseases. Hence, marketing these products is challenging.