Discover the claim that best communicates your product's unique value to your target consumers.

In a marketplace that gets more crowded everyday it is essential to draw positive consumer attention. A winning product claim does exactly this. The winning claim is a concise statement about your product or brand which best promises value to the consumer after the purchase. It captures what makes your product relevant – and what sets it apart from competition.

With SKIM | Semantics you can evaluate a large set of product claims, helping you to understand what to say and how to say it. Not only will you learn which claims resonate best with consumers, we will also provide insight into why a particular claim is good or bad - giving opportunity for improvement. And, we do not only test. We can help you improve your claims based on our extensive experience in claims testing and our claims database.

Using SKIM | Semantics you can:

• Efficiently test to select and screen among a large number of product claims by systematically varying claims by what you say and how you say it
• Evaluate claims on measures indicating likelihood of market success like their appeal, their ability to drive purchase, or their relevance, uniqueness or believability
• Benchmark your claims against competitive claims
• Optimize your claim based on deep understanding of why a claim is appealing or not
• Segment consumers on the claim or benefit direction that resonates most
• Receive training about how to craft better claims
• Set standards in your company for what a good claim entails

Want to know more? Don't hesitate to give us a call or drop an email!