Choice-based Conjoint papers

 Understanding Conjoint Analysis in 15 Minutes (1996) 
 Managerial Overview of Conjoint Analysis (2009) 
 Helping Managers Understand the Value of Conjoint Analysis (2009) 
 Which Conjoint Method Should I Use? (2009) 
 Interpreting Conjoint Analysis Data (2009) 
 A Short History of Conjoint Analysis (2009) 
 Analysis of Traditional Conjoint Using Excel: An Introductory Example (2009) 
 Introduction of Quantitative Marketing Research Solutions in a Traditional Manufacturing Firm: Practical Experiences (2009) 
 Including Holdout Choice Tasks in Conjoint Studies (1997) 
 Conducting Full-Profile Conjoint Analysis over the Internet (1998) 
 Sample Size Issues for Conjoint Analysis Studies (2006) 
 Assessing the Monetary Value of Attribute Levels with Conjoint Analysis: Warnings and Suggestions (2001) 
 Commercial Use of Conjoint Analysis in Europe: Results and Critical Reflections (1992) 
 Assessing Unacceptable Levels in Conjoint Analysis (1987) 
 Assessing the Validity of Conjoint Analysis--Continued (1997) 
 What We Have Learned from 20 Years of Conjoint Research: When to Use Self-Explicated, Graded Pairs, Full Profiles or Choice Experiments (1997) 
 Three Ways to Treat Overall Price in Conjoint Analysis (2007) 
 Conjoint Analysis: How We Got Here and Where We Are--An Update (2004) 
 The Number of Levels Effect in Conjoint: Where Does It Come From, and Can It Be Eliminated? (1992)

 CBC Technical Paper (2008) 
 CBC Advanced Design Module Technical Paper (2008) 
 CBC Latent Class Technical Paper (2004)  
 Using Choice-Based Conjoint To Assess Brand Strength and Price Sensitivity (1996) 
 Using Conjoint Analysis in Pricing Studies: Is One Price Variable Enough? (1992) 
 Getting the Most from CBC (2003) 
 The Benefits of Accounting for Respondent Heterogeneity in Choice Modeling (1998) 
 Comment on Huber: Practical Suggestions for CBC Studies (2004) 
 Special Features of CBC Software for Packaged Goods and Beverage Research (2003)
 Predicting Actual Sales with CBC: How Capturing Heterogeneity Improves Results (1999)
 Fine-Tuning CBC and Adaptive CBC Questionnaires (2009) 
 How Many Questions Should You Ask in Choice-Based Conjoint Studies? (1996)
 Extensions to the Analysis of Choice Studies (1997)
 Achieving Individual-Level Predictions from CBC Data: Comparing ICE and Hierarchical Bayes (1998)
 Learning Effects in Preference Tasks: Choice-Based Versus Standard Conjoint (1992)
 An Overview and Comparison of Design Strategies for Choice-Based Conjoint Analysis (2000)  
 Efficient Experimental Designs Using Computerized Searches (1997)

 ACBC Technical Paper (Adaptive Choice) (2009)  
 A New Approach to Adaptive CBC (2007)  
 A Perspective on Adaptive CBC (What Can We Expect from Respondents?) (2008)  
 Testing Adaptive CBC: Shorter Questionnaires and BYO vs. “Most Likelies"(2008)
 Fine-Tuning CBC and Adaptive CBC Questionnaires (2009) 
 CBC vs. ACBC: Comparing Results with Real Product Selection (2009) 

 ACA Technical Paper (2007) 
 History of ACA (2001) 
 Staying Out of Trouble with ACA (1996) 
 Accuracy of Utility Estimation in ACA (2002) 
 Validation of Adaptive Conjoint Analysis (ACA) Versus Standard Concept Testing (1987) 
 The "Importance" Question in ACA: Can It Be Omitted? (2005) 
 Reducing the Number-of-Attribute-Levels Effect in ACA with Optimal Weighting (1998) 
 An Empirical Comparison of ACA and Full Profile Judgments (1991) 
 Calibrating Price in ACA: The ACA Price Effect and How to Manage It (2000) 
 Multistage Conjoint Methods to Measure Price Sensitivity (1994) 
 Scaling Prior Utilities in Sawtooth Software's Adaptive Conjoint Analysis (1991) 
 Within- and Across-Attribute Constraints in ACA and Full Profile Conjoint Analysis (1992)

 MaxDiff/Web Technical Paper (2007)  
 Maximum Difference Scaling: Improved Measures of Importance and Preference for Segmentation (2003) 
 The Options Pricing Model: An Application of Best-Worst Measurement (2004) 
 Adaptive Maximum Difference Scaling (2006) 
 Testing for the Optimal Number of Attributes in MaxDiff Questions (2006) 
 MaxDiff Experiment Designer (2006) 
 Accuracy of HB Estimation in MaxDiff Experiments (2005)
 Anchored Scaling in MaxDiff Using Dual-Response (2009)  
 Anchoring MaxDiff Scaling Against a Threshold - Dual Response and Direct Binary Responses (2010) 
 MaxDiff Analysis: Simple Counting, Individual-Level Logit, and HB (2009) 

 Task Order Effects in Menu-Based Choice (2010) 
 Menu-Based Choice Modeling Using Traditional Tools (2010)
Beta software documentation

 Advanced Simulation Module (ASM) Technical Paper (2003)  
 Introduction to Market Simulators for Conjoint Analysis (2006) 
 Dealing with Product Similarity in Conjoint Simulations (1999) 
 External Effect Adjustments in Conjoint Analysis (2006) 
 Comparing Hierarchical Bayes Draws and Randomized First Choice for Conjoint Simulations (2000) 

 CCEA Technical Paper (2008)  
 Political Landscape 2008: Segmentation Using MaxDiff and Cluster Ensemble Analysis (2008) 
 Achieving Consensus in Cluster Ensemble Analysis (2009) 

 ACA/HB Technical Paper (2006) 
 CBC/HB Technical Paper (2009) 
 CVA/HB Technical Paper (2002)
 HB-Reg Technical Paper (2003)  
 Hierarchical Bayes: Why All the Attention? (2000)  
 CBC/HB for beginners (2009) 
 Understanding HB: An Intuitive Approach (2000) 
 New Advances Shed light on HB Anomalies (2003) 
 One Size Fits All or Custom Tailored: Which HB Fits Better? (2001) 
 The Joys and Sorrows of Implementing HB Methods for Conjoint Analysis (1999) 
 Application of Covariates within Sawtooth Software’s CBC/HB Program: Theory and Practical Example (2009)  
 Monotonicity Constraints in Choice-Based Conjoint with Hierarchical Bayes (2000) 
 Perspectives Based on 10 Years of HB in Marketing Research (2003)

 CPM Technical Paper (2004)  
 Product Mapping with Perceptions and Preferences (1998)