On March 28th, 2013, we hosted the webinar “How market research can help you tackle the challenges of marketing medical nutrition”. The session was attended by clients from all over the world. We gladly share the presentation video and slides with you.
About the webinar
Increasingly, nutrition solutions are being developed to help treat or prevent diseases like diabetes, Alzheimer’s, sarcopenia, HIV and obesity. Previously, drugs have been predominantly prescribed as the main treatment for these conditions. Nutrition solutions are therefore not yet perceived as an obvious supplement or alternative solution to treat or prevent diseases. Successfully marketing these products presents numerous challenges. In this webinar, Benoit will explain the market research considerations to take into account to successfully address the challenges of marketing consumer nutrition.
Please note that loading the webcast on this webpage might take some time due to the length of the video. If it takes too long, it might be helpful to click here to view the video on YouTube.com.