Advanced Design Module for the CBC System

In traditional CBC, each product concept is composed of one level from every attribute in the study. Sometimes CBC projects do not fit this model and require a different approach. The CBC Advanced Design Module provides more flexibility with "Alternative-Specific" and "Partial-Profile" designs. Alternative-specific designs let you include attributes that only apply to some alternatives (i.e. brands, drug treatments or modes of transportation). Partial-profile designs let you study more attributes than is generally considered prudent with full-profile designs. They avoid potential information overload by asking respondents to consider only a subset of the attributes at a time.

Advanced Design Module Specifications

• Up to 30 attributes
• Up to 250 levels per attribute (text and/or graphics)
• Up to 100 product concepts per screen
• Supports alternative-specific designs
• Supports partial-profile designs
• Supports shelf-presentation display

System Requirements

The Advanced Design Module is available within the Web-based SSI Web CBC systems, as well as within the PC-based SMRT system (with lesser capabilities).

Server Requirements

N/A