Business-to-business marketing is more complex than consumer marketing, and the traditional way - defining different customer segments based on the customer's markets - doesn't go deep enough.

Not only is each market different, but within each market decision-makers and end-users can also differ. This multi-layered segmentation requires a thorough understanding of your customers and their preferences so you can address each customer in a way that fits best with their needs and preferences.

SKIM has great approaches to multi-layered segmentation. We can help you segment your customers according to their preferences. Determine which propositions to offer to each segment. Model the impact of changes to your portfolio. Determine how to drive uptake of services.

Want to know more? Don't hesitate to give us a call or drop an email!