Fitting the pieces together: ACBC
ACBC - the next era in conjoint - a case study amongst diabetes patients for a new blood glucose meter
In today’s diabetes market, companies that design and manufacture blood glucose meters are continually looking ahead to offer device enhancements. While advancements to blood glucose monitoring devices are generally well-received, there is often a trade-off in diabetics’ minds: which features are most appealing to compel them to use a new system?
Choice-based conjoint - best way to date?
In the past, traditional choice-based conjoint (CBC) would be used to identify which product features (size, color, cartridge size etc.) or combination of features are most preferred by customers. During the process, respondents make trade-offs between products to unveil what they truly value. However, limitations with CBC were met as only a certain number of features/functions could be included and secondly, respondents may have pre-set preferences which may make some of the features/functions included irrelevant to him/her.
Adaptive Choice-based conjoint - best solution moving forward?
In order to better investigate the blood glucose meter features, SKIM utilizes the newly-introduced methodology, Adaptive Choice-Based Conjoint (ACBC). ACBC focuses on the respondent's decision rule, i.e. it only shows those features/functions that the respondent finds important. As a result, all the meter concepts the respondent sees are within the evoked set, meaning that the respondent is able to make realistic choices based on his/her own preferences. Not only does this make it possible to identify which feature/function is most or least important, but it also allows us to obtain valuable information on the other features/functions tested, as these are traded off against each other. This is critical for the client because it does not only reveal the requirements for the meter design, but also identifies possible differentiating features/functions compared to competitors. Consequently, SKIM is able to provide the clients with the optimal blood glucose meter design to move forward with in development.
Want to know more about the use of ACBC?
Of course there is more to tell about ACBC in healthcare research. Interested? Contact our Healthcare ACBC experts, download our ACBC white paper with the complete healthcare related case study or read more technical details about ACBC here.
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SKIM | US |
SKIM | US Donna Doty +1 201 963 8430 |
SKIM | Europe Dennis de Mik +31 10 282 3535 |
