Adaptive Choice-Based Conjoint (ACBC) is our most advanced system for conjoint/choice analysis. It is used for studying how people make decisions regarding complex products or services. ACBC is a new approach to preference modeling that leverages the best aspects of CBC (Choice-Based Conjoint) and ACA (Adaptive Conjoint Analysis). An Adaptive Choice interview is an interactive experience, customized to the preferences and opinions of each individual.

ACBC Specifications

• Used if five or more attributes
• Used for either large or very small sample sizes
• Used if conjoint sections of about 7 to 15 minutes fit within the questionnaire
• ACBC is a component within the SSI Web Platform
• Includes HB and Monotone Regression utility estimation routines
• Utilities may be used within our standard market simulator package

System Requirements

SSI Web supports Windows XP and later.

Server Requirements

For web-based data collection, the software works on any Windows or Unix(Linux) based server platform that supports Perl scripts (including inexpensive shared hosting solutions).