"Diversity. Globalization. Multicultural work environment." These words were planted as the roots of global companies that rightfully flourished, but nowadays they sound like the mission and philosophy of every company, big and small, on either side of the Atlantic and Pacific. Every company wants a global team, a global manager; words that have now become commonplace clichés and have lost their essence. Has diversity become the new buzz word? Well, not at SKIM.

Diversity at SKIM

SKIM incorporates diversity on multiple levels, so much so that it has become intrinsic to our DNA. Firstly, our team exists of a little over 80 professionals with many different backgrounds, varying from statistics to marketing and from psychology to bio-medical sciences. Secondly, we offer market research and consultative services to top notch companies in consumer products, healthcare, consumer health, durables, finance and telecommunications. Together these put diversity at the epitome of our existence.

Yet there is more. What truly makes us diverse is the fact that this team - spread out over our offices in Rotterdam, New York, London and Geneva - covers over 20 different nationalities, of which over 50% are from the non-cultural home office base.

Applying globalization in research

The very goal of the globalization at SKIM has been to not only be in proximity to clients like you, but to entertain cultural insights and combine regional specialty with the international backdrop. When working on a project, it is guaranteed that our input will not only contain analytical insight and in depth analysis, but also an additional element of global thought.

We can provide solutions through which you can catapult yourself outside a local realm, or even allow an easy method to extend your regional strategy into a global one. And the best part is that all this is often an intangible bonus of working with SKIM.

Juan A. Tello from Venezuela | New York office:
"Diversity brings out notions and perspectives that would otherwise remain hidden and unknown to the individual. It is a reality check that highlights how limited our own experience can be. However, those open to a diverse environment will be able to identify robust solutions to the issues they face."

The challenge of multicultural teams

The finest testament of having diversity as a crux of a company's culture is the effect on the employees. Even though working from a distance and with different cultural habits and customs can be a challenge, we convert this into a benefit, with the goal to shrink the 25,000 mile circumference of earth to the size of an apple core; simply by the art of conversation, insight, analysis and daily interaction. All of this allows for immense global collaboration - the results of which show in well-rounded international client solutions.

Eva Kulla from Germany | Rotterdam office:
"A day at SKIM: a quick English 'good morning chat' before revising a German questionnaire for my Italian team mate, drinking Dutch milk for lunch, an afternoon phone call with my Turkish colleague in New York, all before I leave talking about revolution with the Egyptian sitting next to me."

Want to know more? Don't hesitate to give us a call or drop an email!